Dr. Song’s research focuses on AI in advertising, misinformation in persuasive communication, and ethics of data-driven communication. He also examines advertising and branding strategies, with particular attention to how technology shapes consumer trust and perception. His work extends to social marketing and the study of niche and emerging consumer segments. His scholarship has been published in leading journals including the International Journal of Advertising, Psychology & Marketing, Internet Research, and the Journal of Interactive Advertising.

In the classroom, Dr. Song emphasizes applied learning and critical engagement with evolving media environments. He encourages students to develop both practical skills and ethical awareness as future professionals in strategic communication. Students consistently value his approachable teaching style and his ability to make complex concepts relevant to real-world challenges.

Beyond teaching and research, Dr. Song contributes actively to the scholarly and professional community as a reviewer for academic journals and conferences, and as a member of the American Academy of Advertising, the Public Relations Society of America, and the Korean American Communication Association. His expertise has also been featured in major media outlets such as Forbes, NBC, and Adweek, where he has provided commentary on advertising trends, social media dynamics, and the implications of AI in communication.